What strikes me about this film is the authentic and collective voice of leadership. In my opinion, individually and together these leaders recognize that to ensure the sustainability of their businesses, they have to participate in a cycle of generosity: they benefit by the coffee they receive from growers as they ensure that these growers will be able to continue to produce their products. Coffee Kids
About the Video:
“This video served initially as a mechanism to reach an audience at the SCAA convention. It had to be short, succinct and immediately on message. Not only did we achieve that… we have been able to use this video as an outreach and fundraising tool ever since,” said Carolyn Fairman, Executive Director of Coffee Kids. “The team did an excellent job of capturing the nuances of our mission and communicating what makes us unique.”
About its Production
Josh Backer , the creative director and filmmaker, speaking about his production company: “Animal Studio has always operated on the principal of working collaboratively and utilizing new technology to maximize creative output. By design, we have created a studio that can produce high end work, typically found only in markets used to paying a premium for good strategy, creative and execution. The pipeline we have created for projects – our work flow – the people we bring together and the way we do it – this is something that goes into every project. It’s just who we are.” (read more)
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