As you weather these difficult times, there is something to keep in mind: We have been through this before. It may not feel the same, certainly we have unprecedented news coverage this time around, but this is just the current manifestation of one phase of the cycle of the life of a business – birth, life, death and transition. This is the destructive phase – denial awakens and there is simply too much to think about, safety is replaced by fear, comfort is shattered by anxiety, and predictability is overrun with doubt – leaving each of us feeling isolated and vulnerable. It may be a time that you find little comfort in the company of others so it is important to use your speech wisely and stop scaring one another.
Pull back from the feelings of a “freefall.” Recall and hold onto the other major phases of the cycle of your business – Creation and Preservation. Spend a few moments and bring to mind those areas that are working and focus on preserving them. Begin again by creating and digging deeply into the processes that are tried and true. Leverage your assets and spend time with the key people in your life. Focus on preserving what you can while creating within the possibilities that are available to you. This is a time to invest wisely, with the resources that remain, so as to position yourself and your organization for the recovery that will follow.
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